Wisconsin Radio Stations Guide

Comprehensive directory of 415+ FM and AM radio stations across Wisconsin, featuring NPR networks, sports coverage, and major market stations in Milwaukee, Madison, Green Bay, and beyond.

415+

Licensed Stations

38

WPR Network Stations

5

Major Radio Markets

56

Packers Radio Network

📻 Table of Contents

Wisconsin Radio Broadcasting Overview

Wisconsin's radio landscape features 415 licensed broadcast stations serving diverse communities across the state. From the major metropolitan markets of Milwaukee-Racine (ranked #43 nationally) and Madison to smaller rural communities, Wisconsin radio offers comprehensive news, sports, music, and talk programming.

The state is home to Wisconsin Public Radio (WPR), the oldest public radio network in the nation dating back to 1917, and serves as the heart of Green Bay Packers radio coverage through a dedicated 56-station network reaching Wisconsin, Upper Michigan, Iowa, and the Dakotas.

🏙️ Major Wisconsin Radio Markets

Milwaukee-Racine Market #43 Nationally

Population: 1,503,800

Coverage: 63 FM stations, 31 AM stations

Key Stations: WTMJ 620 AM (News/Talk, Marconi Award winner), WJMR 98.3 FM (Urban Contemporary), WKLH 96.5 FM (Classic Rock), 99.1 The Mix (Hot Adult Contemporary), 103.7 KISS-FM (Top 40)

Milwaukee serves as Wisconsin's largest radio market, featuring comprehensive news coverage, diverse music formats, and flagship stations for professional sports teams including the Brewers, Bucks, and Packers.

Madison Market

Coverage: 62 FM stations, 33 AM stations

Key Stations: WIBA 101.5 FM (Classic Rock) / 1310 AM (News/Talk), WMGN 98.1 FM (Magic 98 - Adult Contemporary), WOLX 94.9 FM (Classic Hits), WJJO 94.1 FM (Solid Rock)

Madison's radio market serves Wisconsin's capital city and surrounding communities, featuring strong news coverage of state government, UW-Madison sports, and diverse music programming. WOLX-FM operates as a grandfathered "superpower" Class B FM station at 37,000 watts, reaching 33 of Wisconsin's 72 counties.

Green Bay-Appleton Market #69 Nationally

Population: 317,100 (Spring 2024)

Key Stations: WIXX 101.1 FM (Top 40, Packers Radio Network), WNFL 1440 AM / 99.7 FM / 101.9 FM (Sports), WAPL 105.7 FM (Active Rock), WHBY 1150 AM (News/Talk/Sports)

Northeast Wisconsin's primary radio market provides comprehensive Green Bay Packers coverage, local news, and serves communities from Brown and Outagamie counties northward to Door County. The market features strong sports radio presence with multiple Packers broadcast affiliates.

La Crosse-Eau Claire Markets

La Crosse: Ranked #192, Population ~189,000

Eau Claire: Ranked #194, Population ~179,000

Coverage: 42 FM stations, 23 AM stations in La Crosse area

Key Stations: WKTY 580 AM (Sports), WIZM 92.3 FM (News/Talk), Z93 93.3 FM (CHR Pop), WRQT 95.7 FM (Rock)

Western Wisconsin's radio markets prioritize regional news, agricultural programming, and serve as important relay points for Wisconsin Public Radio coverage across the rural western region.

🎵 Top Wisconsin Stations by Format

News & Talk Radio

  • WTMJ 620 AM (Milwaukee) - News/Talk/Sports flagship, Marconi Award winner 2000
  • WIBA 1310 AM (Madison) - Madison's News/Talk station with state government coverage
  • WIZM 92.3 FM (La Crosse) - Western Wisconsin's News/Talk leader
  • WHBY 1150 AM (Appleton) - Fox Valley News/Talk/Sports
  • 1490 WLCX (La Crosse) - Coulee Region news, weather, sports

Country Music Stations

  • WKTI 94.5 FM (Milwaukee) - KTI Country
  • WMIL 106.1 FM (Waukesha) - FM 106 Milwaukee Country
  • WEXT 104.7 FM (Sturtevant) - Extreme Country
  • WNCY Y100 - Classic Country & Adult Contemporary
  • WDMP D99.3 FM - Outlaw Country

Rock Stations

  • WKLH 96.5 FM (Milwaukee) - Hometown Classic Rock
  • WJJO 94.1 FM (Madison) - Solid Rock (hard rock, metal, alternative)
  • WLZR 102.9 FM (Milwaukee) - The Hog (Active Rock)
  • WLUM 102.1 FM (Milwaukee) - FM 102/1 (Alternative Rock)
  • WAPL 105.7 FM (Appleton) - Active Rock
  • WRQT 95.7 FM (La Crosse) - La Crosse's Rock Station

Top 40 / CHR Stations

  • 103.7 KISS-FM (Milwaukee) - Top 40 hits
  • WIXX 101.1 FM (Green Bay) - Your Hit Music Station
  • WKSZ 95.9 FM (Green Bay) - Kiss FM
  • Z93 93.3 FM (La Crosse) - #1 Hit Music Station
  • WZEE 104.1 FM (Madison) - Z104 FM

Adult Contemporary

  • 99.1 The Mix WMYX-FM (Milwaukee) - Hot Adult Contemporary, first station nationally to use "Mix" branding
  • WMGN 98.1 FM (Madison) - Magic 98 (Real Music Variety)
  • WKKV 100.7 FM (Racine) - V 100
  • WWQM 106.3 FM (Middleton) - Q106

Classic Hits & Oldies

  • WOLX 94.9 FM (Baraboo/Madison) - Classic Hits, grandfathered superpower station reaching 33 counties
  • WZTR 95.7 FM (Milwaukee) - Oldies 95.7
  • KCLH 94.7 FM (La Crosse) - Classic Hits
  • WTMB 94.5 FM (La Crosse) - Classic Rock

📡 Wisconsin Public Radio (WPR) Network

WPR Network Overview

Stations: 38 public radio stations statewide

Weekly Listeners: Approximately 400,000

Bureaus: 8 regional bureaus (Madison, Milwaukee, Green Bay, Wausau, La Crosse, Eau Claire, Superior, plus Vilas/Oneida counties)

Networks: WPR News (news/talk) and WPR Music (classical, jazz, world, folk)

WPR became a charter member of National Public Radio (NPR) in 1971 and operates from its headquarters on the UW-Madison campus.

WPR News Network

Flagship: WHA 970 AM (Madison)

Programming: Morning Edition, All Things Considered, The Larry Meiller Show, Marketplace, 1A, Science Friday, Fresh Air

Key Stations:

  • WHA 970 AM - Madison (flagship)
  • WHID 88.1 FM - Green Bay
  • WHLA 90.3 FM - La Crosse
  • WLBL 91.9 FM / 930 AM - Wausau/Auburndale
  • WLFM 91.1 FM - Appleton
  • WRST 90.3 FM - Oshkosh

WPR Music Network

Format: Classical music weekdays, jazz/world/folk music weekends

Key Stations:

  • WERN 88.7 FM - Madison
  • WHRM 90.9 FM - Wausau
  • WHSA 89.9 FM - Brule
  • WLSU 88.9 FM - La Crosse
  • WUEC 89.7 FM - Eau Claire
  • WVSS 90.7 FM - Menomonie
  • WHWC 88.3 FM - Menomonie

Other Milwaukee Public Radio

WUWM 89.7 FM - Milwaukee's NPR

Independent NPR member station serving the Milwaukee metro area with news, talk, and information programming.

WYMS 88.9 FM - Radio Milwaukee

Community-supported station owned by Milwaukee Public Schools, featuring alternative music and local programming. Known as "88Nine Radio Milwaukee."

WPR Digital Access

Mobile Apps: Available on Apple and Android platforms with live streaming, program guides, news articles, and on-demand content for both WPR News and WPR Music networks.

Online Streaming: All WPR programming available via wpr.org with full program schedules and archives.

🏈 Wisconsin Sports Radio Coverage

Milwaukee Sports Radio

97.3 The Game (WRNW)

Format: Sports Talk That Rocks

Coverage: Home for Packers games, Badgers football & basketball, plus comprehensive Brewers, Bucks, Packers, and Admirals coverage

Programming: No BS mornings, Drew & KB afternoons

WTMJ 620 AM

Coverage: Milwaukee Brewers (with Brewers All Access Podcast), Milwaukee Bucks (streams available 30 minutes before tip-off), Green Bay Packers (Green & Gold Insiders Podcast)

Green Bay Area Sports Radio

WNFL 1440 AM / 99.7 FM / 101.9 FM

Owner: Midwest Communications (locally owned)

Coverage: Fox Sports Radio affiliate, Milwaukee Bucks basketball, Milwaukee Brewers weekday games, local high school football and basketball

Facilities: Studios and transmitter on Bellevue Street in Bellevue suburb

WIXX 101.1 FM

Coverage: Green Bay Packers Radio Network affiliate, providing one of two Packers broadcast homes in Green Bay on FM (with WTAQ)

Western Wisconsin Sports Radio

WKTY (La Crosse)

Coverage: National and award-winning sports talk, Wisconsin, Minnesota, and Chicago sports analysis, local high school sports with live video streaming

WHBY (Appleton/Fox Valley)

Coverage: Milwaukee Brewers games (live coverage begins 35 minutes before first pitch)

Statewide Sports Programming

The Bill Michaels Show (Wisco Sports Zone)

Airtime: Weekdays 10am-2pm across Wisconsin

Coverage: Packers, Brewers, Bucks & Badgers talk and analysis

Packers Radio Network Flagship

Station: WRIT-FM 95.7 FM (Milwaukee) - iHeartMedia

Distribution: Available nationwide via NFL Game Pass, Sirius XM, and TuneIn

🌆 Milwaukee-Area Radio Stations

Milwaukee-Racine ranks as the #43 radio market nationally with 1.5 million residents. The market features 63 FM and 31 AM stations serving southeastern Wisconsin.

Top Milwaukee FM Stations

  • WJMR 98.3 FM - Jammin' 98.3 (Urban Contemporary)
  • 99.1 The Mix (WMYX) - Hot Adult Contemporary
  • WKLH 96.5 FM - Hometown Classic Rock
  • WLZR 102.9 FM - The Hog (Active Rock)
  • WLUM 102.1 FM - FM 102/1 (Alternative Rock)
  • 103.7 KISS-FM - Top 40
  • WKTI 94.5 FM - KTI Country
  • WZTR 95.7 FM - Oldies 95.7
  • WYMS 88.9 FM - Radio Milwaukee (Community)
  • WUWM 89.7 FM - Milwaukee's NPR
  • WLKG 96.1 FM - Lake 96.1 (Lake Geneva)
  • WPNT 106.9 FM - The Point (Brookfield)

Milwaukee AM Stations

  • WTMJ 620 AM - News/Talk/Sports (Marconi Award winner)
  • WRIT 95.7 FM - Packers Radio Network flagship
  • 97.3 The Game (WRNW) - Sports Talk
  • WAUK 1510 AM - Waukesha
  • WAUX 1550 AM - Lake Geneva
  • WLIP 1050 AM - Kenosha
  • WMUR 750 AM - Marquette University

🏛️ Madison-Area Radio Stations

Madison features 62 FM and 33 AM stations serving Wisconsin's capital city and surrounding Dane County communities.

Top Madison FM Stations

  • WIBA 101.5 FM - Classic Rock
  • WMGN 98.1 FM - Magic 98 (Adult Contemporary)
  • WOLX 94.9 FM - Classic Hits (superpower station, 33 county reach)
  • WJJO 94.1 FM - Solid Rock (Hard Rock/Metal/Alternative)
  • WMMM 105.5 FM - Triple M
  • WZEE 104.1 FM - Z104
  • WMLI 96.3 FM - Mad City 96.3
  • WWQM 106.3 FM - Q106 (Middleton)
  • WMAD 92.1 FM - Sun Prairie
  • WERN 88.7 FM - WPR Music (UW-Madison)
  • WORT 89.9 FM - Community Radio

Madison AM Stations

  • WHA 970 AM - WPR News flagship (UW-Madison, oldest public radio 1917)
  • WIBA 1310 AM - News/Talk
  • WTDY 1670 AM - Talk
  • WTSO 1070 AM - Mad City

🎓 Wisconsin College & Student Radio Stations

WSUM 91.7 FM - UW-Madison Student Radio

Location: 333 East Campus Mall, 4th Floor, Madison

Power: Class A station, 5,500 watts ERP

Members: Over 200 student members

Format: Variety of music styles with talk programming serving campus and wider Madison community

History: Founded 2002, replacing earlier UW-Madison student station WLHA (1952-1993). Award-winning station recognized by Wisconsin Broadcasters Association and College Broadcasters, Inc.

Sports: Live play-by-play coverage of Wisconsin football, men's and women's basketball, and men's and women's hockey via online sports stream

Other Wisconsin College Stations

WWSP 89.9 FM - Stevens Point

University of Wisconsin-Stevens Point student station

WSUP 90.5 FM - Platteville

University of Wisconsin-Platteville student station

WBSD 89.1 FM - Burlington

Burlington High School station

WCCX 104.5 FM - Waukesha

Carroll College station

WMUR 750 AM - Milwaukee

Marquette University station

Prowl Radio - UW-Milwaukee

Internet-based student station, named Outstanding New Student Organization 2023-24

📻 Complete Wisconsin Radio Station Directory

Wisconsin FM Radio Stations

Wisconsin AM Radio Stations

STREAMING RADIO STATIONS - Listen Live

Live Streaming USA Radio Stations
Listen to live streaming audio feeds from radio stations across the USA on the web.

❓ Frequently Asked Questions

Wisconsin has 415 FCC-licensed radio stations operating across AM, FM, and low-power FM (LPFM) bands. The Milwaukee-Racine area alone features 63 FM and 31 AM stations, while Madison has 62 FM and 33 AM stations. These stations serve communities ranging from major metropolitan markets to small rural towns, offering diverse programming formats including news, talk, music, sports, and public radio content.

Wisconsin Public Radio (WPR) is the oldest public radio network in the United States, with voice broadcasts beginning in 1917 from experimental station 9XM at UW-Madison. Today, WPR operates 38 stations statewide organized into two networks: WPR News (featuring Morning Edition, All Things Considered, and local news from 8 regional bureaus) and WPR Music (classical music weekdays, jazz/world/folk weekends). The flagship station is WHA 970 AM in Madison. WPR reaches approximately 400,000 weekly listeners and offers mobile apps for Apple and Android devices, plus live streaming at wpr.org. Major stations include WHID 88.1 FM (Green Bay), WHLA 90.3 FM (La Crosse), and WERN 88.7 FM (Madison).

Green Bay Packers games are broadcast on the Packers Radio Network, which includes 56 stations across Wisconsin, Upper Michigan, Iowa, North Dakota, and South Dakota. The flagship station is WRIT-FM 95.7 FM in Milwaukee (iHeartMedia). In the Green Bay area, listen on WIXX 101.1 FM or WTAQ. Play-by-play announcer Wayne Larrivee (since 1999) and color commentator Larry McCarren (since 1995) call all games, with sideline reports from former Packers fullback John Kuhn. Packers games are also available nationwide through NFL Game Pass, Sirius XM, and TuneIn. Milwaukee's 97.3 The Game (WRNW) serves as a major Packers radio home, along with comprehensive coverage on WTMJ 620 AM.

Milwaukee-Racine (ranked #43 nationally with 1.5 million population) features several top-rated stations: WTMJ 620 AM (News/Talk/Sports, Marconi Award winner 2000), WJMR 98.3 FM (Jammin' 98.3 - Urban Contemporary), 99.1 The Mix WMYX (Hot Adult Contemporary, first station nationally to use "Mix" branding), WKLH 96.5 FM (Hometown Classic Rock), 103.7 KISS-FM (Top 40), WLZR 102.9 FM (The Hog - Active Rock), 97.3 The Game WRNW (Sports Talk covering Packers, Brewers, Bucks, Badgers), WUWM 89.7 FM (Milwaukee's NPR), and WYMS 88.9 FM (Radio Milwaukee/88Nine). The market also features strong country presence with WKTI 94.5 FM and WMIL 106.1 FM.

Madison features 62 FM and 33 AM stations serving Wisconsin's capital city. Key stations include WIBA 101.5 FM (Classic Rock) and WIBA 1310 AM (News/Talk with state government coverage), WMGN 98.1 FM (Magic 98 - Adult Contemporary with Delilah programming), WOLX 94.9 FM (Classic Hits - licensed to Baraboo, operates as grandfathered "superpower" Class B station at 37,000 watts reaching 33 of Wisconsin's 72 counties), WJJO 94.1 FM (Solid Rock playing hard rock, metal, and alternative), WMMM 105.5 FM (Triple M), WZEE 104.1 FM (Z104), WHA 970 AM (WPR News flagship, oldest public radio station in America), WERN 88.7 FM (WPR Music), and WSUM 91.7 FM (UW-Madison student radio with 200+ members and award-winning programming).

Wisconsin sports radio is anchored by 97.3 The Game (WRNW) in Milwaukee, featuring comprehensive Packers, Brewers, Bucks, and Badgers coverage. WTMJ 620 AM Milwaukee broadcasts Brewers games, Bucks games (streaming available 30 minutes before tip-off within 75-mile radius), and Packers podcasts. In Green Bay, WNFL 1440 AM / 99.7 FM / 101.9 FM (Midwest Communications) carries Milwaukee Bucks basketball, Milwaukee Brewers weekday games, and local high school sports. WIXX 101.1 FM serves as a Packers Radio Network affiliate. Western Wisconsin's WKTY (La Crosse) provides analysis of Wisconsin, Minnesota, and Chicago sports plus local high school coverage. WHBY 1150 AM (Appleton) broadcasts Brewers games starting 35 minutes before first pitch. The Bill Michaels Show airs weekdays 10am-2pm across Wisco Sports Zone with Packers, Brewers, Bucks, and Badgers talk.

Yes, Wisconsin has several college radio stations. WSUM 91.7 FM (UW-Madison) is an award-winning student station founded in 2002 with over 200 members, broadcasting from 333 East Campus Mall. It operates as a Class A station at 5,500 watts and provides live sports coverage of Wisconsin football, men's and women's basketball, and hockey via online streaming. Other college stations include WWSP 89.9 FM (UW-Stevens Point), WSUP 90.5 FM (UW-Platteville), WMUR 750 AM (Marquette University), WCCX 104.5 FM (Carroll College in Waukesha), and WBSD 89.1 FM (Burlington High School). UW-Milwaukee operates Prowl Radio, an internet-based student station named Outstanding New Student Organization in 2023-24. WHA 970 AM, though now operated by Wisconsin Public Radio, originated at UW-Madison in 1917 as one of the first radio stations in America.

Wisconsin has the distinction of being home to the oldest public radio station in the United States. Radio broadcasting in Wisconsin began in 1914 when University of Wisconsin-Madison physics Professor Earle Terry and students created experimental station 9XM, which originally transmitted in Morse code. By 1917, 9XM began broadcasting voice and music, making it the first radio station in the nation to do so. This station evolved into WHA 970 AM, which became part of Wisconsin Public Radio when WPR joined as a charter member of National Public Radio (NPR) in 1971. Today, WPR operates 38 stations statewide reaching 400,000 weekly listeners. WTMJ 620 AM Milwaukee, launched decades later, won the prestigious Marconi Award in 2000 as News/Talk/Sports Station of the Year. 99.1 The Mix WMYX-FM was the first station nationally to use the "Mix" branding format, which has since been adopted in virtually every U.S. city.

Last updated on November 27, 2025