Small Business Resources

Comprehensive directory of essential tools, programs, and resources for small business owners and entrepreneurs to start, grow, and manage successful businesses in the United States.

34.8M

Small Businesses in USA

99.9% of all US businesses

59M

Employees

45.9% of American workers

43.5%

of US GDP

Economic contribution

$40K

Average Startup Cost

First year of operation

⭐ Featured Resources

FREE

SBA.gov

U.S. Small Business Administration

The nation's premier resource for small business support, offering free counseling, training, and access to $100+ billion in loan guarantees annually.

  • 7(a) Loans up to $5 million
  • Free mentoring via SCORE
  • Contracting assistance (23% federal goal)
  • Disaster loan programs
Visit SBA.gov
FREE

SCORE Mentoring

Free Business Mentorship

Network of 11,000 volunteer business mentors providing free, confidential advice to entrepreneurs across all 50 states.

  • One-on-one mentoring sessions
  • Online and in-person options
  • Industry-specific expertise
  • Free workshops and webinars
Find a Mentor
FREE TIER

Google Workspace

Business Productivity Suite

Professional email, cloud storage, video conferencing, and collaboration tools designed for small businesses.

  • Custom business email (@yourbusiness.com)
  • 100+ GB cloud storage per user
  • Video meetings up to 100 participants
  • Shared calendars and documents
Learn More

🏛️ Government Resources

U.S. Small Business Administration (SBA)

The SBA maintains and strengthens the nation's economy by enabling establishment and viability of small businesses. The agency provides the "3 Cs" of capital, contracts, and counseling.

SBA Loan Programs

  • 7(a) Loan Program - General small business loans up to $5 million for starting or expanding businesses
  • CDC/504 Loan Program - Long-term, fixed-rate financing for major fixed assets like real estate and equipment
  • Microloan Program - Loans up to $50,000 (average $13,000) for startups and small businesses
  • Disaster Loans - Low-interest loans to help businesses recover from declared disasters

SBA Resource Partners

  • Small Business Development Centers (SBDCs) - Confidential business advice, training, and technical assistance
  • Women's Business Centers (WBCs) - Over 100 non-profit educational centers nationwide
  • Veterans Business Outreach Centers - Business development services for veterans
  • SCORE - Free mentoring and counseling from experienced business professionals
💡 Government Contracting: The federal government aims to award at least 23% of prime federal contracts to small businesses. Special set-aside programs exist for women-owned, veteran-owned, service-disabled veteran-owned, and HUBZone businesses. Find opportunities at SAM.gov.

IRS Resources for Small Businesses

Other Federal Resources

💰 Funding & Financial Resources

Grant Programs

⚠️ Important Note: The SBA does not provide grants for starting or expanding businesses. SBA grants go to nonprofits, Resource Partners, and educational organizations. However, several private and federal grant opportunities exist:
  • Grants.gov - Most comprehensive database of federal grants
  • Allstate Main Street Grants - $20,000 grants for 63 businesses annually (must generate $25,000+ revenue)
  • Small Business Hero Program (Quickbooks/Mailchimp) - $20,000 quarterly grants, 3 winners per quarter
  • FedEx E-Commerce Learning Lab - $5,000 grants plus 4-month educational cohort
  • State Small Business Credit Initiative (SSBCI) - State-level programs offering loans and equity investments

Alternative Financing Options

  • Community Development Financial Institutions (CDFIs) - Non-profit lenders offering favorable terms, low interest rates, and mentoring
  • Angel Investors - Individual investors providing capital for equity
  • Venture Capital - Investment firms for high-growth businesses
  • Crowdfunding Platforms - Kickstarter, Indiegogo, GoFundMe for product launches
  • Business Credit Cards - Short-term financing with rewards programs

💵 Average Startup Costs by Business Type

  • Online Business: $100 - $5,000
  • Microbusiness: $3,000 average
  • Home-Based Franchise: $2,000 - $5,000
  • Small Service Business: $10,000 - $50,000
  • Retail Store: $50,000 - $200,000
  • Restaurant: $250,000 - $750,000
  • Overall Average: $40,000 first year

🛠️ Business Tools & Software

Accounting Software

  • QuickBooks Online - #1 accounting software preferred by accountants ($30-$200/month)
  • Xero - Affordable comprehensive option starting at $15/month
  • FreshBooks - Automation for invoicing, time tracking, and billing
  • Wave - FREE accounting software trusted by 2+ million businesses
  • Sage 50 - Comprehensive accounting with inventory management
  • ZipBooks - Free invoicing, time tracking, and expense management
  • Zoho Books - Free for businesses under $50K annual revenue

Project Management Tools

  • Asana - Team collaboration and task management (free for up to 15 users)
  • Trello - Visual board-based project management (free tier available)
  • Monday.com - Customizable work management platform
  • ClickUp - All-in-one productivity platform (free forever plan)
  • Basecamp - Simple project management and team communication

Customer Relationship Management (CRM)

  • HubSpot CRM - FREE forever for unlimited users
  • Salesforce Essentials - Comprehensive CRM starting at $25/user/month
  • Zoho CRM - Affordable CRM with free plan for 3 users
  • Pipedrive - Sales-focused CRM with visual pipeline
  • Capsule CRM - Simple CRM for small teams (free for 2 users)

Cloud Storage & Collaboration

  • Google Workspace - Business email, Drive, Docs, Sheets (from $6/user/month)
  • Microsoft 365 - Office apps, OneDrive, Teams (from $6/user/month)
  • Dropbox Business - File storage and sharing (from $15/user/month)
  • Box - Secure cloud content management

📈 Marketing & Sales Tools

Email Marketing Platforms

Social Media Management

  • Buffer - FREE for 3 social accounts, 10 posts per account
  • Hootsuite - Manage multiple social media platforms from one dashboard
  • Later - Visual social media planner (Instagram, Facebook, Twitter, Pinterest)
  • Sprout Social - Enterprise-level social media management

Design & Content Creation

  • Canva - FREE graphic design tool with templates for social media, posters, flyers
  • Adobe Express - Quick design tool for social graphics and videos
  • Unsplash - FREE high-quality stock photos
  • Pexels - FREE stock photos and videos

Analytics & SEO Tools

  • Google Analytics - FREE website traffic analysis and insights
  • Google Search Console - FREE SEO monitoring and optimization
  • Google Trends - FREE tool to analyze trending topics and keywords
  • Google My Business - FREE local business listing on Google Maps
  • SEMrush - Comprehensive SEO and marketing analytics (free limited version)
  • Moz - SEO software and resources
  • Ahrefs - Backlink analysis and keyword research

Advertising Platforms

  • Google Ads - Pay-per-click advertising on Google search and display network
  • Facebook/Instagram Ads - Social media advertising with detailed targeting
  • LinkedIn Ads - B2B advertising platform
  • Microsoft Advertising - Bing and partner network ads

Additional Marketing Resources

  • Chambers of Commerce - Local networking and marketing opportunities
  • US Media Directory - Media contacts for press releases
  • SurveyMonkey - FREE customer feedback surveys
  • CoSchedule Headline Analyzer - Analyze and optimize headlines

👥 Human Resources & Payroll Solutions

Comprehensive HR & Payroll Platforms

Gusto

Most Popular for Small Businesses

  • Used by 400,000+ businesses
  • Automated payroll and tax filing
  • Benefits administration (health, 401k)
  • Instant pay option
  • Employee self-service portal
Learn More

ADP Run

Enterprise-Grade Solution

  • Starting at $39/month + $5/employee
  • Payroll, taxes, compliance support
  • HR tools and resources
  • Time and attendance tracking
  • Workers' comp administration
Learn More

Other Leading Providers

  • QuickBooks Payroll - Integrates with QuickBooks accounting, includes healthcare and 401(k) options
  • Paychex Flex - Customized solutions for businesses with 1-19 employees
  • Paylocity - Comprehensive HR and payroll for growing businesses
  • Paycom - Online payroll and HR for entire employment lifecycle
  • Homebase - FREE scheduling, time tracking, and team messaging; paid payroll add-on

Key Features to Look For

  • ✅ Automated tax calculations and filing
  • ✅ Direct deposit for employees
  • ✅ Employee self-service portal
  • ✅ Time and attendance tracking
  • ✅ Benefits administration
  • ✅ Compliance management (W-2s, 1099s, ACA)
  • ✅ Mobile app access
  • ✅ Integration with accounting software

Additional HR Resources

🎓 Training & Education Resources

Free Government Training Programs

University & Educational Programs

  • Kutztown SBDC - One of the largest collections of free on-demand entrepreneurial training (SBA, IRS, AmEx, HubSpot)
  • Coursera - University courses on business topics, enroll free or earn certificates
  • Alison - Free online certificate courses, usually under 5 hours

Corporate Training Programs

  • Grow with Google - Free AI training and digital skills for small businesses
  • Salesforce Trailhead - Free learning platform with short, engaging business lessons
  • Amazon Small Business Academy - Free live events, podcasts, and on-demand classes
  • HubSpot Academy - Free certification courses in marketing, sales, and customer service
  • Meta Blueprint - Free training for Facebook and Instagram marketing
  • Google Digital Garage - Free courses in digital marketing and analytics

Business Topic Areas

  • Business Planning & Strategy
  • Financial Management
  • Marketing & Sales
  • Operations Management
  • Human Resources
  • Legal & Compliance
  • E-commerce & Online Business
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Customer Service
  • Leadership & Management
  • Technology & AI Tools

🛡️ Business Insurance

⚠️ Legally Required Insurance:
  • Workers' Compensation - Required in most states if you have employees
  • Commercial Auto Insurance - Required for all business-owned vehicles (except NH)
  • Professional Liability - Required in some states for healthcare, law, accounting professions

Essential Insurance Types

Insurance TypeWhat It CoversWho Needs It
General LiabilityBodily injury, property damage, medical expenses, lawsuitsAll businesses with customer/public interaction
Property InsuranceBuilding, equipment, inventory, furnishings from fire, theft, damageBusinesses with physical locations or assets
Workers' CompensationEmployee injuries, disabilities, lost wages, medical expensesRequired for businesses with employees (most states)
Commercial AutoVehicle accidents, bodily injury, property damageRequired for business-owned vehicles
Professional Liability (E&O)Negligence, errors, omissions, malpractice claimsService providers, consultants, professionals
Cyber LiabilityData breaches, cyberattacks, notification costs, credit monitoringBusinesses storing customer data electronically
Business InterruptionLost income during shutdowns from covered eventsBusinesses dependent on physical location
Business Owner's Policy (BOP)Combines general liability + property + additional coverageMost common package for small businesses

Insurance Providers

Additional Resources

🤝 Networking & Support Organizations

Chambers of Commerce

Why Join a Chamber of Commerce?

  • Enhanced Credibility: 63% of customers have higher opinion of chamber members
  • Networking: Over 40% of B2B in-person meetings result in new customers
  • Marketing Visibility: Website, social media, and event exposure
  • Cost Savings: Member discounts on insurance, office supplies, marketing
  • Business Resources: HR consulting, training, regulatory compliance help
  • Advocacy: Voice in government decisions affecting businesses

Find Your Local Chamber of Commerce

Professional Associations & Networks

Industry-Specific Organizations

  • National Restaurant Association - For food service businesses
  • National Retail Federation - For retail businesses
  • National Association of Realtors - For real estate professionals
  • American Marketing Association - For marketing professionals
  • Society for Human Resource Management (SHRM) - For HR professionals

Additional Support Resources

  • Better Business Bureau (BBB) - Accreditation and consumer trust
  • LinkedIn Groups - Industry and local business networking
  • Meetup.com - Local entrepreneur and small business meetups
  • Eventbrite - Find business networking events in your area

💻 Technology & Cybersecurity

🚨 Cybersecurity Threat Statistics:
  • 43% of cyberattacks target small businesses
  • Only 14% of small businesses are adequately prepared
  • 95% of data breaches are caused by human error
  • Using multi-factor authentication makes you 99% less likely to be hacked

Essential Cybersecurity Practices

✅ Must-Do Security Measures

  1. Multi-Factor Authentication (MFA) - Enable on all business accounts, especially email
  2. Regular Software Updates - Enable automatic updates for OS, browsers, and apps
  3. Strong Password Policy - Use password managers (LastPass, 1Password, Dashlane)
  4. Employee Training - Quarterly cybersecurity awareness training
  5. Data Backups - Weekly cloud backups of all critical data
  6. Firewall & Antivirus - Install and maintain on all devices
  7. Secure Wi-Fi - Encrypt network, hide SSID, use VPN for remote work
  8. Access Controls - Limit data access to minimum necessary personnel

📚 Cybersecurity Resources

Cloud-Based Business Tools

44% of traditional small businesses use cloud infrastructure, while 66% of tech-driven small companies leverage cloud services.

Productivity Suites

  • Google Workspace - Gmail, Drive, Docs, Meet (from $6/user/month)
  • Microsoft 365 - Outlook, OneDrive, Office, Teams (from $6/user/month)
  • Zoho Workplace - 55+ apps for business (affordable alternative)

Communication Tools

  • Slack - Team messaging and collaboration
  • Zoom - Video conferencing and webinars
  • Microsoft Teams - Chat, video, file sharing
  • RingCentral - Business phone and messaging

Technology Management Services

  • Quest Technology Management - Worldwide leader in technology management with cloud and managed services from 22 global service delivery centers
  • IT Support Providers - Outsourced IT management and support
  • Cloud Migration Services - Help transitioning to cloud infrastructure

🛒 E-commerce Platforms

75% of small businesses foresee e-commerce playing a significantly larger role in their overall strategy in 2024, making online selling capabilities essential for business growth.

Shopify

Best for beginners

Fully Managed Platform

  • No coding required
  • Hosting and security included
  • User-friendly interface
  • 28.8% market share (top 1M sites)
  • Comprehensive support
  • App ecosystem for extensions

Pricing: From $39/month

Learn More

WooCommerce

Best for customization

Open-Source WordPress Plugin

  • FREE plugin (WordPress required)
  • Highly customizable
  • Full control over code
  • 9.2% of all websites worldwide
  • Extensive plugin ecosystem
  • Hosting costs separate

Pricing: Free plugin + hosting (~$45/month recommended)

Learn More

Other E-commerce Platforms

  • BigCommerce - Enterprise features for growing businesses
  • Wix eCommerce - Easy drag-and-drop builder
  • Squarespace Commerce - Beautiful templates for creative businesses
  • Amazon Seller - Sell on world's largest marketplace
  • Etsy - Marketplace for handmade and vintage items
  • eBay - Auction and fixed-price marketplace

Payment Processing

  • Stripe - Developer-friendly payment processing
  • Square - Point-of-sale and online payments
  • PayPal - Widely recognized payment gateway
  • Authorize.net - Reliable payment processing since 1996

Shipping & Fulfillment

  • ShipStation - Multi-carrier shipping software
  • Shippo - Discounted shipping rates
  • Amazon FBA - Fulfillment by Amazon
  • ShipBob - Third-party fulfillment services

📋 Practical Information

💼 Starting a Business Checklist

  1. Research and validate business idea
  2. Write business plan
  3. Choose business structure (LLC, Corp, etc.)
  4. Register business name
  5. Get EIN from IRS
  6. Open business bank account
  7. Obtain licenses and permits
  8. Get business insurance
  9. Set up accounting system
  10. Build online presence (website, social)

💰 Typical First-Year Expenses

  • Business registration: $50-$800
  • Licenses & permits: $50-$500
  • Insurance: $500-$3,000/year
  • Website & domain: $100-$500
  • Marketing: $1,000-$5,000
  • Office equipment: $1,000-$5,000
  • Inventory/supplies: varies widely
  • Professional services: $500-$2,000
  • Software subscriptions: $500-$2,000
  • Total average: $40,000

📊 Success Metrics to Track

  • Revenue & profit margins
  • Cash flow (weekly/monthly)
  • Customer acquisition cost (CAC)
  • Customer lifetime value (CLV)
  • Website traffic & conversions
  • Social media engagement
  • Customer satisfaction (NPS score)
  • Employee productivity
  • Inventory turnover
  • Return on investment (ROI)

❓ Frequently Asked Questions

The U.S. Small Business Administration defines small businesses based on industry-specific revenue and employee count standards. Generally, businesses are considered small if annual revenue is below $7 million or they have fewer than 500 employees, though this varies by industry. For example, manufacturing businesses can have up to 1,500 employees, while retail businesses have revenue caps of $7-41 million depending on the specific sector.

99.9% of all U.S. businesses are classified as small businesses, representing 34.8 million companies nationwide as of 2024.

Startup costs vary dramatically based on business type and model. On average, small business owners spend approximately $40,000 in their first full year of operation. However, costs can range from as little as $100 for an online business to $750,000+ for a restaurant.

Typical startup cost ranges:

  • Online business: $100-$5,000
  • Microbusiness: ~$3,000
  • Home-based franchise: $2,000-$5,000
  • Service business: $10,000-$50,000
  • Retail store: $50,000-$200,000
  • Restaurant: $250,000-$750,000

About 43% of small business owners start with less than $10,000. Key expenses include business registration fees, licenses, insurance, equipment, marketing, website, and initial inventory or supplies.

Sole Proprietorship: Easiest to establish with no filing requirements. Best for low-risk businesses and testing ideas, but offers no personal liability protection. You're automatically a sole proprietor when doing business without registering another structure.

LLC (Limited Liability Company): Provides strong liability protection separating personal and business assets. Filing costs range from $50-$800 depending on state. Offers flexible taxation options (can choose to be taxed as sole proprietorship, partnership, or corporation). Best for medium-to-high risk businesses and owners with significant personal assets to protect.

Corporation (C-Corp or S-Corp): Offers strongest liability protection but requires extensive paperwork and record-keeping. C-Corporations face double taxation (corporate profits + shareholder dividends). S-Corporations avoid double taxation but have strict IRS requirements. Best for businesses seeking investors or planning significant growth.

Consult with a business attorney or accountant to determine the best structure for your specific situation based on liability concerns, tax implications, and growth plans.

No, the U.S. Small Business Administration does not provide grants for starting or expanding a for-profit business. SBA grants are reserved for nonprofits, Resource Partners (like SCORE and SBDCs), and educational organizations.

However, the SBA does offer loan guarantee programs that make it easier to obtain financing:

  • 7(a) loans up to $5 million for general business purposes
  • CDC/504 loans for major fixed assets
  • Microloans up to $50,000 for startups

Alternative grant opportunities:

  • Federal grants through Grants.gov (limited for-profit opportunities)
  • Private company grants (Allstate Main Street, FedEx, Quickbooks programs)
  • State and local economic development grants
  • Industry-specific innovation grants (SBIR/STTR for tech companies)

Workers' Compensation Insurance: Required in most states (except Texas) if you have any employees. Covers medical expenses, disability benefits, and lost wages for work-related injuries or illnesses.

Commercial Auto Insurance: Required in every state except New Hampshire for all business-owned vehicles. Covers bodily injury and property damage from vehicle accidents.

Professional Liability Insurance (E&O): Required by some states for specific professions including physicians, attorneys, accountants, real estate agents, and other licensed professionals.

Disability Insurance: Required in some states (CA, HI, NJ, NY, RI, PR) for employees.

Unemployment Insurance: Required at state and federal levels for businesses with employees.

While not legally required, General Liability Insurance and Property Insurance are strongly recommended for most businesses to protect against lawsuits, accidents, and property damage. Many landlords and clients require proof of general liability insurance before signing contracts.

SCORE: The nation's largest network of 11,000 volunteer business mentors providing free, confidential advice across all 50 states. Mentoring sessions are typically one hour and available virtually, by phone, email, or in person. Small businesses receiving 3+ hours of SCORE mentoring report higher revenues and faster growth. Visit SCORE.org to find a mentor near you.

Small Business Development Centers (SBDCs): Provide free confidential business advice, training, and technical assistance covering business planning, marketing, and financial management. SBDCs operate in partnership with the SBA and are typically hosted by universities.

Women's Business Centers (WBCs): A national network of over 100 non-profit educational centers providing training, counseling, and mentoring specifically for women entrepreneurs.

Veterans Business Outreach Centers: Offer business development services specifically for veterans, service members, and military spouses.

All SBA Resource Partner services are completely free with no hidden costs or obligations. Additional free resources include local chambers of commerce, industry associations, and online communities.

The IRS allows deductions for business expenses that are "both ordinary and necessary" - meaning common in your industry and helpful to your business. Common deductible expenses include:

  • Home office deduction: If you use part of your home exclusively for business
  • Vehicle expenses: Using standard mileage rate or actual expenses for business use
  • Business meals: Generally 50% deductible for business-related meals
  • Travel expenses: Transportation, lodging, and meals for business travel
  • Office supplies and equipment: Computers, software, furniture, supplies
  • Business insurance premiums: All business-related insurance policies
  • Professional services: Lawyers, accountants, consultants
  • Advertising and marketing: Website, ads, promotional materials
  • Employee wages and benefits: Salaries, health insurance, retirement contributions
  • Rent and utilities: Office space, phone, internet
  • Education and training: Business-related courses and conferences
  • Depreciation: Large equipment and property purchases

Consult IRS Publication 334 (Tax Guide for Small Business) or work with a qualified tax professional to maximize deductions. Keep detailed records and receipts for all business expenses.

43% of cyberattacks target small businesses, yet only 14% are adequately prepared. Implement these essential security measures:

1. Enable Multi-Factor Authentication (MFA): Using MFA makes your company 99% less likely to be hacked. Enable on all business accounts, especially email and financial systems.

2. Update Software Regularly: Enable automatic updates for operating systems, browsers, applications, and security software. 95% of data breaches are caused by human error, often from unpatched vulnerabilities.

3. Train Employees: Conduct quarterly cybersecurity awareness training covering phishing email detection, safe internet use, password security, and proper file sharing.

4. Back Up Data Weekly: Perform regular backups to cloud storage. Test restoration procedures to ensure backups work when needed.

5. Use Strong Passwords: Require complex passwords and use password managers (LastPass, 1Password, Dashlane) to generate and store secure credentials.

6. Secure Your Network: Encrypt Wi-Fi, hide SSID, use firewall protection, and require VPN for remote workers.

7. Limit Access: Restrict data access to minimum necessary personnel using role-based permissions.

Free resources: CISA Cyber Guidance, SBA Cybersecurity Guide, and the NIST Cybersecurity Framework 2.0.

The best approach is often using both your own website and marketplaces simultaneously, as each offers distinct advantages:

Your Own E-commerce Website (Shopify, WooCommerce):

  • Full control over branding, design, and customer experience
  • Own your customer data and relationships
  • Lower fees (no marketplace commissions)
  • Build long-term brand equity
  • Complete control over pricing and promotions
  • Requires more marketing effort to drive traffic

Online Marketplaces (Amazon, Etsy, eBay):

  • Instant access to millions of existing customers
  • Built-in trust and credibility
  • Marketplace handles payment processing and some marketing
  • Higher fees (15-20% commission typical)
  • Limited customer data access
  • Intense competition and price pressure

Recommended strategy: Start selling on marketplaces to generate quick sales and validate demand, while simultaneously building your own e-commerce website for long-term brand development and lower transaction costs. Use marketplace sales to drive traffic to your website through package inserts, social media, and follow-up emails.

The U.S. government is the largest customer in the world, with a goal to award at least 23% of federal contracting dollars to small businesses annually. Government contracts represent tremendous financial opportunities.

Getting Started:

  1. Determine if your business is eligible (check SBA size standards for your industry)
  2. Self-certify as a small business on the SBA website
  3. Register on SAM.gov (System for Award Management) - required to do business with federal government
  4. Search for opportunities on SAM.gov Contract Opportunities
  5. Review bid requirements carefully before submitting proposals

Set-Aside Programs for Specialized Businesses:

  • Women-Owned Small Business (WOSB): Contracts reserved for women-owned businesses in underrepresented industries
  • Service-Disabled Veteran-Owned: Special contracting opportunities for veteran-owned businesses
  • HUBZone: 3% goal for businesses in economically distressed communities
  • 8(a) Business Development: Program for socially and economically disadvantaged businesses

Contact your local SBA office or Procurement Technical Assistance Center (PTAC) for free help navigating the government contracting process. Visit the SBA Contracting Guide for detailed information.

💼 Protect Your Receivables

Euler Hermes is the world's leading provider of trade credit insurance solutions, also known as accounts receivable insurance. Protect your business from customer non-payment and bad debt.

Last updated on November 24, 2025